thinkerbyroden So far, more questions than answers on the topic of SEO.

Purpose of SEO – improve your page ranking in natural (unpaid) search.

First things first. Google keeps their pageranking algorythm a secret.
Some established companies (medium or small businesses) still have Google PR of 0.
Keywords-the selection of which, and the location of which, are the top player in your SEO ‘get my page top of the Google Search page’ game.
Inbound marketing is key.